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What an empowering novel!

"I'm so glad I swiped right on you."

THE RIGHT SWIPE
by Alisha Rai
Series: Modern Love #1
Genres: Contemporary, Romance
Publication Date: July 2nd 2019 by Avon
Format: eARC
Source: Publisher via Edelweiss

Rating: ★★★★
Goodreads | Amazon
Rhiannon Hunter may have revolutionized romance in the digital world, but in real life she only swipes right on her career—and the occasional hookup. The cynical dating app creator controls her love life with a few key rules:

- Nude pics are by invitation only

- If someone stands you up, block them with extreme prejudice

- Protect your heart

Only there aren't any rules to govern her attraction to her newest match, former pro-football player Samson Lima. The sexy and seemingly sweet hunk woos her one magical night... and disappears.

Rhi thought she'd buried her hurt over Samson ghosting her, until he suddenly surfaces months later, still big, still beautiful—and in league with a business rival. He says he won't fumble their second chance, but she's wary. A temporary physical partnership is one thing, but a merger of hearts? Surely that’s too high a risk…
Can I start by saying that I loved this novel?! I loved the idea of the story and how it was executed. Here we have Rhi, who had an unforgettable night with Samson. They agree to meet again, but he stoods her up. Rhi believes in no more second chances and doesn't want anything to do with Samson. Later, they meet again at a conference and it's there she finds out that Samson is the current spokesperson for the company she wants to buy. Samson wants to rekindle what they had and he suggests having a physical partnership for the media so both dating companies can get the media exposure.

"I am not easy to hurt. I am a stone cold bitch when it comes to men. No rose-colored glasses here."

This novel was all about feminism and I was loving every aspect of it! Rhi is a strong, independant, fierce woman who didn't give up when rumors started going around the internet about how she was a gold-digger in her job. What she did was she started her own dating company, which has flourished more than anyone thought it would. I love how real she gets when it comes to her company and how she cuts down the stigma of women having needs just as men have needs. When I read the quote below, I was grinning and screaming in celebration!

"Just because I don't want to have a relationship doesn't mean I don't have needs. You'd never shame a man for casual sex. Crush's business model is built on empowerment. I'm using my own app exactly as it was intended."

Samson was all kinds of dreamy. Guys, read this novel even if it's just for Samson. I cannot even begin to describe the kind of amazing man this guy is. My fave parts were when Rhi would be working and he knew just how stressed she would be so he'd send in Thai food and massages, a junk food basket, Vegan food, pizzas, Mexican food! By this point, I wanted to smack Rhi in the head so she could just accept Samson! He's so dreamy and caring and soft and handsome and a gentleman and I can just keep on going. *sighs dreamily* The romance and all the angst that came with it had me swooning so hard! *heart eyes*

Something to note about Samson that I was praising highly was how he always let the ball in Rhi's court. He never pushed for sex or for a relationship. He took what she offered because he knew she needed to come to terms with everything by herself. It was all about consent with this guy and I was loving it.

He wanted to play her body like a concert violinist.

Not only was this novel empowering for women, it also has some diversity that I was adoring greatly! The main characters as well as the side characters had me completely invested! The side characters had their own arcs, which were done so unbelievably well. Rhi's assistant is the one I was loving more than anything! I am anxiously waiting for her own novel!

Overall, The Right Swipe exceeded my expectations. It had more than I had bargained for and I was loving every minute of it. This book represents women in a wonderful, strong and independent way, and I praise Alisha Rai for taking this route with her book. I cannot wait for more by this author!

WHAT ARE SOME BOOKS FEATURING EMPOWERING WOMEN? ARE YOU PLANNING ON READING THIS ONE? 

HAVE YOU EVER DELVED INTO ONLINE DATING APPS?

I can personally say I have and I've gotten great experiences from it. Some, not so much. But the majority have been good. To the point where some of the guys I met are now some of my best friends. It's interesting how it works. I never went into Tinder, though, and I'm glad I never did.


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